Repole became a horse racing fan in his teenage years. In 2019, Repole co-starred in the Barstool Sports investment show “Big Brain,” where he served as a financial advisor to David Portnoy, alongside Jon Taffer. In November 2021, Coca-Cola announced they were purchasing the remaining 85% of the company for $5.6 billion. According to Nielsen data, BodyArmor is the third most purchased sports drink, with expected revenues of $400 million in 2018. In August 2018, Coca-Cola became the second-largest stakeholder in BodyArmor in an attempt to further challenge rival Pepsi's hold, via its Gatorade brand, on the sports drink industry. Bryant was additionally the fourth largest stakeholder in the company, and Repole currently serves as Chairman of the company. ![]() BodyArmor, usually stylized BODYARMOR, garnered media attention in 2014 when Kobe Bryant, a professional basketball player, invested $5 million for 10% of the company and became the company's creative director. In 2011, Repole co-founded BodyArmor Superdrink, a sports drinks company, with Lance Collins. In 2013, Pirate Brands sold for $195 million to B&G Foods. He helped the company grow 300% in less than five years. In 2009, Repole joined Pirate's Booty as chairman of the board. In 2007, Coca-Cola bought the company for $4.1 billion. The company grew quickly, netting $1 million in its first year, and growing to over $1 billion in sales by 2007, when it was the top-selling water brand in the US. Darius Bikoff, Energy Brands, commonly known as Glaceau, which produced Smartwater and Vitaminwater, and which was credited with launching the enhanced water beverage vertical. He later joined Crystal Geyser as Vice President of Sales. Repole first began his career at Mistic Beverages. Repole lives on Long Island with his wife Maria and their daughter. John's University and graduated with a degree in Sports Administration. Repole, the first in his family to go to college, went to St. Margaret's Elementary and Holy Cross High School. He grew up in Middle Village, and attended St. ![]() Repole's parents, Italian immigrants, were devout Catholics. Repole was born on January 21, 1969, in Middle Village, Queens, New York City, to mother Annie Repole, a seamstress, and father Benny Repole, a waiter. Mike Repole (born January 21, 1969) is an American entrepreneur, businessman, and owner of Repole Stables, best known for co-founding Glaceau (maker of Vitaminwater), which sold to Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink, a sports drink manufacturer, which also sold to Coca-Cola for $5.6 billion.
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